So many blogs, so little time.
Unfortunately a lot of blog posts are boring and uninformative.
Not all, of course. You just need to do some searching to find the worthwhile ones.
Here are 5 interesting reads for your next coffee break (links open in a new window):
(1) Marcus Passey - Internet Marketing – I Am Failing Fast – So How Will I succeed?
This very refreshing blog post from Marcus Passey, a UK marketer, shows that there are marketers who aren’t afraid to tell the truth when it’s warranted.
Marcus was one of those rare marketers that made money within the first few months of trying.
However, he soon got disenchanted with what he was going (essentially using ad swaps) and made this blog post to tell his readers why.
(2) Erica Douglass - The Failure Manifesto
At the age of 26 Erica sold her business for $1.1 million which made a lot of people take notice of her.
I don’t know about you but I always figured that once you made a million, you were on easy street but in this blog post Erica explains why she’s spent a lot of time crying.
The million hasn’t set her up for life, anything but. In fact she notes; “sold my company for $1.1 million, and I don’t even have enough money for a house down payment.”
Another refreshing blog post that shows that even the “big winners” from the internet don’t have it easy.
(3) Jeff Wellman - Product Positioning & Differentiation Strategy! Why New Products Fail!
With more that a little help from his son, Jeff Wellman drew in six figures from his first product in 2007 - “Lay Off Your Boss“.
Sadly the money he made didn’t last long and soon he had to do another product launch. This blog post describes how the second launch wasn’t quite as successful.
Most marketers wouldn’t be as honest as Jeff is being in this post. Whilst you’re at his site read some of his other posts as he has written a lot recently about his marketing exploits over the past 4 years.
It’s all good, honest stuff and shows that even with a big leg-up you can still struggle.
(4) Bret Thomson - How To Deal With Blood-Sucking Leeches Disguised As Wanna-Be Clients
This is funny.
I read this blog post and immediately got a mental picture of the kind of person who would approach a copywriter in this way. I’ve seen them lots of times at seminars - the man with the big idea.
Oblivious to their stupidity, they think they are doing the copywriter a favour by letting them work for free.
Thankfully Bret gives this idiot his marching orders.
(5) Mark Lyford - Chris Cobb Scam
This isn’t a blog post really, more of a “name and shame” website.
The short story is that Mark paid Chris Cobb $25,000 for a service but doesn’t think he got that service so now he is asking for a refund.
Chris refuses to give a refund so Mark created a website on which he details all of their email exchanges.